Let's face it - plus size women have been betrayed over and over again by expensive outfits that fall apart after 3 washings. You can offer free return shipping until the well dressed fat lady sings, but they still want to know if they can trust you before ordering.
You need to build a relationship, overcome their concerns, and address their pain points. I write the words that do that. Because I'm not just a content writer - I'm a customer.